HMD Global is reportedly working on its first Android Go smartphone called Nokia 1. It is believed to be an entry-level smartphone. In the latest development, the Finnish company has now entered into a new venture by acquiring a trademark for Asha brand. HMD Global has filed the Asha Brand trademark through the EU Intellectual Property Office (EUIPO).
The trademark filing indicates that the company might use the brand for its upcoming line-up. The original Nokia Asha portfolio included feature phones in the budget segment. However, the upcoming Nokia mobiles under the newly acquired Asha brand are believed to be budget smartphones, instead of feature phones.
According to the official EUIPO filing, the Asha trademark was originally registered in October 2011. The label was later transferred to HMD Global on January 9, 2018. For those who are uninformed yet, Nokia was acquired by HMD Global in 2016.
HMD Global could launch new smartphone models under the Asha series which are likely to be running on the Android operating system. The chances of opting for different OS is very limited looking at the prior failures of Nokia’s in-house operating systems.
To recall, the Nokia Asha range was launched as affordable QWERTY feature phones in emerging markets including India. Later, Microsoft acquired the Nokia brand and the Asha trademark was transferred to Microsoft. Presently, HMD Global holds the rights to manufacture and distribute the Nokia branded devices. We expect the announcement of Nokia Asha mobiles very soon by the company.
From last month, the rumours about HMD Global launching the Nokia 1 smartphone have been surging. In addition, the phone is said to run on Android Go operating system. It will be the first handset from the company to have Android Go features. The phone is expected to get launched in March. However, we expect to hear about the device at MWC 2018.
The Android Go provided on Nokia 1 is expected to have a stripped-down version of Google’s Android Oreo OS. In addition, there will be a few Go-series apps like Google Maps, Google Go, Files Go, and others will be preloaded on the handset. Lately, some early renders of the Nokia 1 prototypes were leaked online which suggest plastic body on the rear.