Huawei’s sub-brand Honor has been almost exclusively online till now and catered to only the customers online selling via major online retailers but now it looks like they have changed this strategy and have launched the Honor 8 Lite in India exclusively offline. The phone is priced at Rs. 17,999 and aims to capture some more market share for the company.
The company aims at getting minimum 10% market share in the Indian market by the end of 2017 in the smartphone segment. By this move, we can infer that they will shift their focus from exclusively online to a mixture of online and offline. This can be a beneficial move on the part of the company as a major number of purchases still happen in the traditional offline channels.
Huawei’s aim is to maintain the absolute balance between online and offline sales. P Sanjeev who is the Vice President of Sales at Huawei India (Consumer Business Group) said that the company has launched its first Honor products via the offline channels in the Chinese market. The same model is going to replicate in the Indian market as well, Sanjeev added.
Coming to the specification of the Smartphone, the Honor 8 Lite features a 5.2-inch FHD (180P) LTPS LCD display with 2.5D curved glass although there is no mention of any kind of screen protection like the gorilla glass. It is powered by HiSillicon Kirin 655 octa-core chipset along with 4 GB of RAM and 64 GB of internal storage. This same configuration was also seen in the Honor 6x which offered dual camera functionality.
For the shutterbugs, the Honor 8 Lite comes with a 12 MP rear facing the camera with a f/2.2 aperture which is nothing spectacular unlike its elder sibling the Honor 8 which featured a dual camera set up. The rear camera has the pixel size of 1.25μm and comes with a BSI CMOS sensor; this should help in low light photography conditions. On the front is an 8 MP front facing the camera with a 77-degree wide angle lens, it also has a special upgraded selfie mode. Manual controls are also present for the user to control all the parameters which composing the perfect image.
The phone is powered by a 3000 mAh battery which may be somewhat inadequate but we will have to see how it performs before we can conclude that. The phone runs Android 7.0 Nougat with EMUI 5.0 over it. The Honor8 lite has the usual sensors present along with a rear-mounted fingerprint sensor.
The Honor 8 Lite will come with 15 month service warranty, along with Honor’s door pick-up and drop after sales facilities this will ensure that customers don’t face any problem and don’t have to go the service station themselves and wait for a long time just to get their devices repaired this will attract more offline consumers. The phone will be available in black colour initially with blue colour being made available at a later stage.
Homegrown Smartphone giant Micromax too launched the Canvas 2 (2017) earlier this month which is also an offline exclusive device, it will be interesting to see as more and more companies shift their focus to the untapped offline market what lies in store for the consumers.